Cheap Talk: Topic Analysis of CSR Themes on Corporate Twitter

AbstractNumerous firms advertise action around corporate social responsibility (CSR) on social media. Using a Twitter corpus from S&P 500 companies and topic modeling, we investigate how companies talk about their social and sustainability efforts and whether CSR-related speech predicts Environmental, Social, and Governance (ESG) risk scores. As part of our work in progress, we present early findings suggesting a possible distinction in language between authentic discussion of positive practices and corporate posturing.